The Design for Living expo is back.
Having attracted over 100 000 visitors in its heyday, it was the must-see event on the calendar for everyone interested in seeing the latest in utilitarian products for home, work and play.
Positioned for Today
Times have changed. And so have we – the expo is now called Design for Future Living, yet still offers the same value proposition, but one that has been repositioned for the times we now live in, whether described as the age of connected technology or “the internet of things”.
Everything has Changed yet Nothing has Changed
The Design for Living name is a heritage brand; it is part of the consciousness of a large section of the Cape Town community who are actively looking for ways to enhance their lifestyle. Although there are expos that focus on home and decor, there is nothing that focuses on lifestyle, let alone how our lives have changed in the new economy.